Tuesday, August 3, 2010

Resentment and customer service robotics: It's all about you

The nuggets:
  • Resenting a task doesn't make it faster or more pleasant.  Choose to accept.
  • Don't treat the humans that help you do a task like robots.  Choose to be human.

Grocery shopping.  Pick up from the dry cleaners.  Mail a package.  Deposit a check.  Get gas before you have to push your car home.  Typical errands, right?  Ugh.  

Want to know something about all those errands, all those mundane tasks you have to do as part of, well, life?  They take as long as they take, whether you resent them or not.  Resentment doesn't feel very good to hold on to, so there's not much risk in simply accepting the things that need to be done.

What about all those times you've waited in line, growing more irritated at how unprepared the people ahead of you are, at how much small talk is being exchanged?  How many times have you reached the counter or cashier and been so focused on getting done that you completely ignored the person on the other side?  If you treat these interactions as if they were disposable, that's exactly the kind of experience you're going to get.  As emotional beings, we don't like feeling disposable.

Think I'm wrong?  Next time you go to the grocery store, smile, even just a little, as you walk up to the line.  The person in front of you may not acknowledge you as you walk up, but if they do, give them your smile and I bet they'll smile back

Give the cashier a smile, too, and the most sincere greeting you can muster.  Can you imagine what it must be like to deal with customers that treat you like a robot, as a purveyor of inconvenience?  Chances are you shop at the same grocery store with the same cashiers every time you shop.  Find a favorite and be happy to see them again.  

The opportunities for human interaction as we go about our routine business are less than before.  We have automated phone menus, ATMs, pay at the pump gas stations, even self-checkout lines at some stores.  It is possible (and dreadful) that we can go through a series of errands without ever being acknowledged by another person, without having our questions answered, without any emotional involvement other than what we bring to the situation.  If by chance there is an actual human waiting there to help you, be human. Because being acknowledged is so much better than being ignored, right?  And is there anything more enriching than sharing a smile with someone?

It's your choice.

-Andrea

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